PROFILE: Online Marketing Strategist and Consultant with a focus in search engine marketing. Hands-on experience addressing a vast variety of technology and new media issues, ultimately bridging clients with consumers/target audiences. Understanding the client’s needs is always the first priority, applying website and SEO analytics and research is always next, providing insight and informing the execution of great web design and web technology for the project.
Hands-On Campaign Management: Proven track record building online marketing and website projects from the ground up, and delivering successful, business-critical projects, on time, within budget, with proven results.
Technology-Focused Marketing Experience: Extensive search engine optimization experience, Website analytics and link analysis, paid-search marketing campaign creation and management, social media campaign creation and management.
Direct Client Communication: Leadership, consultation, sales, and accountability across a diverse client base from multi-million dollar real estate offices to record labels, to diverse small business clients.
Media and Web Software Skills: PC & MAC experienced, MS Office, Google Docs, Adobe CS4, Final Cut Pro, ProTools, and related programs. Web development including HTML and Flash design, podcasts, online video, blogs, Wordpress, e-commerce, Magento, social media platforms.
Creative Thinker hungry for the next challenge: Continuing education in technology and advertising, striving to make informed decisions producing creative and effective solutions.
EXPERIENCE:
Senior Online Marketing Strategist / SEO Director The Design People, Inc. (imFORZA Marketing LLC recently purchased from The Design People, Inc) (Privately Held; Internet industry) May 2006 — Present
-Manager/director of search engine optimization department, creating, developing, coordinating all department facets, as well as insuring effectiveness and profitability.
-Senior web marketing strategist consulting/managing diverse client projects, budgets, goals, focused on effectively marketing and communicating online.
-Organic search optimization including SEO content creation, link analysis and link building, blog creation/execution, website design, website analytics analysis.
-Paid-search marketing strategy, campaign design and management including keyword analysis, text ads, landing page creation and testing.
-Department creation and management: Creating fundamental department elements of growing internet marketing division, from products, services, processes, team coordination, managing out-of-country production teams, and negotiating and closing client sales.
-Prior role (5/06-3/07): Campaign management of website development and design, encompassing all aspects of project from initial graphic design layout and art direction, to programming and development, to post-launch marketing consultation. Focused on developing websites for small business clients and real estate agents.
Web Producer KCRW 89.9FM (Non-Profit; Broadcast Media industry) 2005 — Present
-Web Producer for KCRW.com with responsibilities including editing and insuring online audio media and content for KCRW.com (audio editing, encoding, image editing, CMS editing)
-Prior roles as member of both the “Morning Becomes Eclectic” and “Metropolis” radio programs, assistant sound engineer and show coordinator, also promotional street team member for KCRW-sponsored music events.
Senior Media Planner / Buyer The Gary Group (Privately Held; Marketing and Advertising industry) May 2000 — October 2004 (4 years 6 months)
-Creation, execution, and management of advertising campaigns for major and independent music artists, concert tours, and related campaigns in various genres in regional and national media advertising campaigns.
-Planning and buying Media (national and local cable, broadcast TV, radio and print), working on campaigns with budgets frequently over $100k.
-Radio Department Media Manager creating nationwide radio promotions in spot, syndicated, satellite and public radio formats.
-Direct and Long-Term Client Relationships with record label marketing liaisons.
-Negotiating Advertising: costs, added value, promotions, with media sales executives.
Joe Harwick’s Education Chapman University B.A. , Business Administration – Marketing and Finance , 2000 Activities and Societies: Phi Beta Kappa
Joe Harwick Resume
JOSEPH M. HARWICK
PROFILE: Online Marketing Strategist and Consultant with a focus in search engine marketing. Hands-on experience addressing a vast variety of technology and new media issues, ultimately bridging clients with consumers/target audiences. Understanding the client’s needs is always the first priority, applying website and SEO analytics and research is always next, providing insight and informing the execution of great web design and web technology for the project.
EXPERIENCE:
Senior Online Marketing Strategist / SEO Director The Design People, Inc. (imFORZA Marketing LLC recently purchased from The Design People, Inc) (Privately Held; Internet industry) May 2006 — Present
-Manager/director of search engine optimization department, creating, developing, coordinating all department facets, as well as insuring effectiveness and profitability.
-Senior web marketing strategist consulting/managing diverse client projects, budgets, goals, focused on effectively marketing and communicating online.
-Organic search optimization including SEO content creation, link analysis and link building, blog creation/execution, website design, website analytics analysis.
-Paid-search marketing strategy, campaign design and management including keyword analysis, text ads, landing page creation and testing.
-Department creation and management: Creating fundamental department elements of growing internet marketing division, from products, services, processes, team coordination, managing out-of-country production teams, and negotiating and closing client sales.
-Prior role (5/06-3/07): Campaign management of website development and design, encompassing all aspects of project from initial graphic design layout and art direction, to programming and development, to post-launch marketing consultation. Focused on developing websites for small business clients and real estate agents.
Web Producer KCRW 89.9FM (Non-Profit; Broadcast Media industry) 2005 — Present
-Web Producer for KCRW.com with responsibilities including editing and insuring online audio media and content for KCRW.com (audio editing, encoding, image editing, CMS editing)
-Prior roles as member of both the “Morning Becomes Eclectic” and “Metropolis” radio programs, assistant sound engineer and show coordinator, also promotional street team member for KCRW-sponsored music events.
Senior Media Planner / Buyer The Gary Group (Privately Held; Marketing and Advertising industry) May 2000 — October 2004 (4 years 6 months)
-Creation, execution, and management of advertising campaigns for major and independent music artists, concert tours, and related campaigns in various genres in regional and national media advertising campaigns.
-Planning and buying Media (national and local cable, broadcast TV, radio and print), working on campaigns with budgets frequently over $100k.
-Radio Department Media Manager creating nationwide radio promotions in spot, syndicated, satellite and public radio formats.
-Direct and Long-Term Client Relationships with record label marketing liaisons.
-Negotiating Advertising: costs, added value, promotions, with media sales executives.
Joe Harwick’s Education Chapman University B.A. , Business Administration – Marketing and Finance , 2000 Activities and Societies: Phi Beta Kappa
REFERENCES: Available upon request