Resume

  Joe Harwick Resume (102.6 KiB, 26 hits)

Profile: Online marketing strategist, hands-on project manager and content creator with a focus in search engine marketing. Solid experience addressing wide variety of technology, web design, and new media issues, ultimately developing online strategies bridging clients with their target markets. Understanding and communicating with clients and their goals, doing market research, producing and managing team and campaign execution in the online environment are key concerns.

  • Online Marketing Management: Proven track record building online marketing and website projects from the ground up, and delivering successful, business-critical projects, on time, within budget, with proven and effective results.
  • Technology-Focused Marketing Experience: Extensive search engine optimization experience, website analytics and link analysis, paid-search marketing campaign creation and management, social media campaign creation and management, with agency experience working for big brands.
  • Business Communication: Leadership, consultation, strategy, and sales across a diverse client rolodex. Creating effective business advertising and communications including website content and articles, online banner and text advertisements, social media updates, press releases, and sales proposals.
  • Skills: PC & MAC, MS Office and Google Docs, Adobe CS4, Salesforce, Basecamp, HTML/CSS and Flash design, podcasts and online video, WordPress. Magento and other CMS, social media incl. Hootsuite. Final Cut Pro, ProTools. Google Analytics and Adwords Certified.
  • Specialties: Search engine optimization and content strategy and creation, search engine marketing – PPC campaign creation and management, landing page design and testing, online marketing strategy and analytics research, web design and blog website design / development, project management, internal and overseas team management and training.

EXPERIENCE:

Executive Project Director Online Marketing imFORZA
Privately Held; Marketing and Advertising industry
May 2010 – Present (1 year 1 month)

-Senior web marketing strategist consulting/managing/producing for diverse client projects online, responsible for team accomplishment of goals and meeting budgets.
-Online marketing manager of campaigns including organic search optimization including SEO content creation, link analysis and link building, blog creation/execution, website design, website analytics analysis.
-Also paid-search marketing strategy, campaign design and management including keyword analysis, text ads, landing page creation and testing.

Web Content Producer KCRW 89.9FM
Nonprofit; Broadcast Media industry
2005 – Present (6 years)

-Web Producer for KCRW.com with responsibilities including editing and insuring online audio media and content for KCRW.com (audio editing, encoding, image editing, CMS editing)

SEO Director The Design People
Privately Held; Online Media industry
May 2006 – May 2010 (4 years 1 month)

-Manager/director of search engine optimization department, creating, developing, coordinating all department facets, as well as insuring effectiveness and profitability.
-Senior web marketing strategist consulting/managing diverse client projects, budgets, goals, focused on effectively marketing and communicating online.
-Organic search optimization including SEO content creation, link analysis and link building, blog creation/execution, website design, website analytics analysis.
-Paid-search marketing strategy, campaign design and management including keyword analysis, writing ads and text ads, landing page creation and testing.
-Department creation and management: Creating fundamental department elements of growing internet marketing division, from products, services, processes, team coordination, managing out-of-country production teams, and negotiating and closing client sales.
-Prior role (5/06-3/07): Website development and design, encompassing all aspects of project from initial graphic design layout and art direction, to programming and development,  to post-launch marketing consultation. Focused on developing websites for small business clients and real estate agents.

Senior Media Planner / Buyer The Gary Group
Privately Held; Marketing and Advertising industry
May 2000 – October 2004 (4 years 6 months)

-Creation, execution, and management of advertising campaigns for major and independent music artists, concert tours, and related campaigns in various genres in regional and national media advertising campaigns.
-Planning and buying Media (national and local cable, broadcast TV, radio and print), working on campaigns with budgets frequently over $100k.
-Radio Department Media Manager creating nationwide radio promotions in spot, syndicated, satellite and public radio formats.
-Direct and Long-Term Client Relationships with record label marketing liaisons.
-Negotiating Advertising: costs, added value, promotions, with media sales executives.

Education: Chapman University 
B.A. , Business Administration – Marketing and Finance , 2000
Activities and Societies: Magna Cum Laude, Phi Beta Kappa

References: available upon request

 

Joe 

Harwick

Santa Monica,

CA

90405

USA