Senior Online Marketing Strategist / SEO Manager
The Design People
(Privately Held; Internet industry)
May 2006 — Present (3 years 10 months)
-Manager of Search Engine Optimization Department, creating, coordinating, developing department facets, as well as insuring profitability.
-Senior Web Marketing Strategist consulting/managing diverse client projects, budgets, goals, focused on effectively marketing and communicating online.
-Organic Search Optimization including SEO content writing, online press releases, link-building, blog creation and execution, website re-designs, website analytics analysis.
-Paid-Search Marketing strategy, campaign design and management including keyword analysis, text ads, landing page creation and testing(Certified Adwords Professional and Reseller)
-Active Sales and Development Role prospecting leads throughout various sales closing cycles, creating marketing materials, ultimately closing sales and meeting sales goals.
-Prior role (5/06-3/07): Campaign management of website development and design, encompassing all aspects of project from initial graphic design layout and art direction, to programming and development, to post-launch marketing consultation. Focused on developing websites for small business clients and real estate agents.
Web Producer
KCRW
(Non-Profit; Broadcast Media industry)
2005 — Present (5 years )
-Web Producer for KCRW.com with responsibilities in editing and insuring media, content, and other website programming for KCRW.com (audio editing, encoding, image editing, CMS editing)
-Prior roles as member of both the “Morning Becomes Eclectic” and “Metropolis” radio programs, assistant sound engineer and show coordinator, also promotional street team member for KCRW-sponsored music events.
Senior Media Planner / Buyer
The Gary Group
(Privately Held; Marketing and Advertising industry)
May 2000 — October 2004 (4 years 6 months)
-Creation, Execution, and Management of Advertising for major and independent music artists, concert tours, and related campaigns in various genres (mainly targeting youth demos) in regional and national media advertising campaigns.
-Planning and buying Media (national and local cable, broadcast TV, radio and print), working on campaigns with budgets frequently over $100k.
-Radio Department Manager creating nationwide radio promotions in spot, syndicated, satellite and public radio formats.
-Direct and Long-Term Client Relationships with record
-Negotiating Advertising: costs, added value, promotions, with media sales executives.
Joe Harwick’s Education
Chapman University
B.A. , Business Administration – Marketing and Finance , 2000
Activities and Societies: Phi Beta Kappa
Who Is Joe Harwick?
Senior Online Marketing Strategist / SEO Manager
The Design People
(Privately Held; Internet industry)
May 2006 — Present (3 years 10 months)
-Manager of Search Engine Optimization Department, creating, coordinating, developing department facets, as well as insuring profitability.
-Senior Web Marketing Strategist consulting/managing diverse client projects, budgets, goals, focused on effectively marketing and communicating online.
-Organic Search Optimization including SEO content writing, online press releases, link-building, blog creation and execution, website re-designs, website analytics analysis.
-Paid-Search Marketing strategy, campaign design and management including keyword analysis, text ads, landing page creation and testing(Certified Adwords Professional and Reseller)
-Active Sales and Development Role prospecting leads throughout various sales closing cycles, creating marketing materials, ultimately closing sales and meeting sales goals.
-Prior role (5/06-3/07): Campaign management of website development and design, encompassing all aspects of project from initial graphic design layout and art direction, to programming and development, to post-launch marketing consultation. Focused on developing websites for small business clients and real estate agents.
Web Producer
KCRW
(Non-Profit; Broadcast Media industry)
2005 — Present (5 years )
-Web Producer for KCRW.com with responsibilities in editing and insuring media, content, and other website programming for KCRW.com (audio editing, encoding, image editing, CMS editing)
-Prior roles as member of both the “Morning Becomes Eclectic” and “Metropolis” radio programs, assistant sound engineer and show coordinator, also promotional street team member for KCRW-sponsored music events.
Senior Media Planner / Buyer
The Gary Group
(Privately Held; Marketing and Advertising industry)
May 2000 — October 2004 (4 years 6 months)
-Creation, Execution, and Management of Advertising for major and independent music artists, concert tours, and related campaigns in various genres (mainly targeting youth demos) in regional and national media advertising campaigns.
-Planning and buying Media (national and local cable, broadcast TV, radio and print), working on campaigns with budgets frequently over $100k.
-Radio Department Manager creating nationwide radio promotions in spot, syndicated, satellite and public radio formats.
-Direct and Long-Term Client Relationships with record
-Negotiating Advertising: costs, added value, promotions, with media sales executives.
Joe Harwick’s Education
Chapman University
B.A. , Business Administration – Marketing and Finance , 2000
Activities and Societies: Phi Beta Kappa